What is SEO

What is SEO?

SEO, otherwise referred to as Search Engine Optimization, is a technique used which optimizes a website to rank higher in search engine results (SERPS) such as Google and Bing. When implemented correctly, good SEO can help increase traffic to your website, improve your brand awareness, and ultimately generate more leads and sales for your business.

How does SEO Work?

Every business wants to rank highly in Google, but in order to rank highly in search engines firstly a crawler must be able to crawl and index your website. When a crawler is scanning your website, it is looking for

SEO can be achieved through on-page optimization, which includes optimizing the content and structure of a website or web page by adding keywords relevant to the site’s topic, and off-page optimization, which includes building links and increasing social engagement. SEO is a complex and ever-evolving field, but by understanding the basics, businesses can make sure that their website is seen by as many people as possible. In today’s competitive online landscape, SEO is an essential tool for any business that wants to stand out from the crowd.

SEO is different from paid search advertising, which involves paying for placement in the search engine results pages. SEO however, is an ongoing process that typically requires constant attention and effort in order to be successful. When done properly, SEO can help a website to achieve long-term success in the search engine results pages.

Why is SEO important?

Implementing SEO onto your website is sigifcanlty important because it can be the difference between your website being on the first page of Google search results or being buried on the tenth page. And we all know that people rarely ever click past the first page of results. In fact, according to Advanced Web Ranking, the first result on Google gets 33% of all search traffic. The second result gets 18%. And the third result gets 11%. That means that the top three results on Google claim 62% of all search traffic!

So if you want people to find your website, you need to make sure it is well-optimized for search engines. Fortunately, there are a number of things you can do to improve your website’s SEO.

Tips on improving your SEO strategy

Keyword Research is KEY

Keywords are the words and phrases that people use when they are searching for something online. If you want your website to rank higher in search engine results, you need to make sure you are using the right keywords throughout your site–from your titles and headings to your product descriptions and blog posts. You can use tools like Google AdWords Keyword Planner and semrush.com to research which keywords are most relevant to your business and which ones are being searched most frequently by consumers.

Optmizie Titles and Meta Tags for SEO

Individual page title tags are one of the most important elements on your page when it comes to SEO. The title tag is the title that appears in the tab at the top of your browser when you visit a webpage. It is also what shows up as the clickable link in search engine results pages (SERPs). So make sure you are including relevant keywords in your title tags and meta descriptions (the brief snippet of text that appears under each result on SERPs).

SEO Content is King

Content is still king when it comes to SEO. Search engines like websites that regularly publish fresh, relevant, and engaging content because it shows that they are active and up-to-date with industry trends. That’s why it’s important to regularly update your blog with new articles, infographics, videos, etc. Not only will this help boost your SEO rankings, but it will also help keep visitors coming back to your site–which can eventually lead to more conversions!

High Quality Back Links

Backlinks are links from external websites linking back to yours. These links act like votes, the more backlinks you have from high-quality websites , the more authoritative your website is viewed by search engines. However, not all backlinks are created equal. A link from a low quality or low DR (domain rating) website could negatively impact your rankings , so it’s important that you focus on building backlinks from reputable sources . One way to do this is by guest blogging on high-quality websites in your industry .

Should you use SEO

SEO is essential for any business that wants to be successful online. By following the tips above, you can start improving your website’s SEO and generating more traffic, leads, and sales for your business!

Kimberley Cottrell
Kimberley Cottrell

Over 10 years digital marketing experience specialising in search engine optimization. I have helped countless business improve their organic visibility and reach that number one spot on Google through SEO strategies, and increase their ROI through highly targeted social media marketing.