Your businesses SEO efforts are key to ranking high in search engine results. This is essential for driving web traffic and customers to your site. But what you may not realise is that effective SEO keyword research is the key to achieving and maintaining good search engine rankings.

Without SEO & particulary keyword research, you run the risk of using terms that no one is searching for, which will result in few (if any) visitors to your site. And even if you do manage to rank for some keywords, you could be missing out on valuable traffic by targeting the wrong ones.

The good news is, there are plenty of great tools out there to help with your keyword research. In this post, we’ll share 6 of our favourites. So read on to learn more about how to choose the right keywords for your business!

Google Adwords key planner

The Google AdWords Keyword Planner is an incredibly powerful tool to help you plan and optimise your website. This free tool gives you detailed insight into search terms related to your site, listing related topics, user interests, and more. Using the AdWords Keyword Planner allows you to stay one step ahead of the competition when it comes to ensuring your content is relevant and up-to-date with what visitors are looking for.

With its constantly-updating data, you can be sure that your site is showing the types of content users are searching for, so they’re more likely to click on it and potentially make purchases from you. It’s no wonder that so many digital marketing professionals consider this tool essential!


SEMrush is an incredibly powerful all-in-one marketing toolkit designed to help businesses reach their digital goals. It covers an impressive range of features such as content analysis, backlink analysis, keyword research and tracking, website audits, competitor analysis and more.

Businesses from all industries can use SEMrush to get the most out of their marketing campaign, save time on tedious tasks, and gain valuable insights into how to create SEO friendly website structure and content for maximum visibility.

With SEMrush you can also see long-tail keyword data and other data to see what Page 1 holds regarding competition, difficulty, and opportunities at a broad or hyperlocal level. With this you’re guaranteed to increase your search engine rankings and in turn acquire more customers than ever before! is an amazing tool for anyone looking to optimise their web content for search engine results. It offers automatic suggestions on which words to use when creating webpages and blog posts, all based on analysis from real users and the latest data from Google Trends.

With you can get hundreds of longtail keyword suggestions for free.

Plus, you can use the keyword research tool to gain insight into competitor’s strategies and find out what search terms are performing best in your market. All in all, it’s an invaluable resource for anyone wanting to maximise their online visibility with minimal effort.


Ahrefs is an all-in-one SEO toolkit that has become a must-have for professional marketers and digital entrepreneurs. It helps businesses optimise their online presence by providing ultra accurate website metrics, spotting potential target audiences and analysing backlinks.

With Ahrefs every keyword comes complete with local and global monthly search volume estimates and other advanced SEO metrics.

With powerful features like Site Explorer and Keyword Explorer, this comprehensive toolkit simplifies complex processes and can help give your business the edge in an ever-evolving landscape of digital marketing.

Moz Keyword planner

If you want to be successful in the world of search engine optimisation, then you need to look no further than Moz’s Keyword Explorer. This revolutionary tool can help you find the most popular and relevant keywords to target for your website, so you can make sure that your content stands out from the competition.

With its advanced visualisation tools, it can also help provide valuable insights into why they are important and how they relate to each other. It’s no wonder that this amazing tool is used by so many SEO experts around the world when trying to maximise their reach and visibility!


SERanking is the answer to all your SEO needs. This powerful tool offers you comprehensive SEO analysis and provides white label options to enable your business to grow and become more competitive. From tracking keyword rankings to generating detailed reports, SERanking makes it simple for you to monitor and maximise your website’s success in search engine rankings.

With the help of the Keyword Research tool, you can enter a keyword for analysis and get its keyword difficulty score, monthly search volume and cost per click along with a list of similar, related and low search volume keywords,

It also allows you to compare websites side by side so that you can make sure yours comes out on top. With a user-friendly interface, automated functions, and round-the-clock support, SERanking has you covered when it comes to managing and improving your website visibility in search engine results.


With so many tools out there like Google AdWords’s Keyword Planner, SEMRush,, Ahref, Moz and SERanking, it is easier than ever to get started with keyword research.

Each has its own set of strengths and weaknesses, so make sure you weigh your options carefully in order to find one that best fits your strategies. Keep in mind that no single tool will be able to provide you with the complete picture; combining the different tools allows you to ensure that you have access to comprehensive data surrounding keywords related trends.

Hopefully this post has given you a glimpse into the world of keyword research and its importance in search engine optimisation so that you can launch solid campaigns for your business! If you are a business based in Liverpool, Wirral, Chester or Manchester and need help with your SEO strategy, contact us today for a free no oblication strategy call.

Kimberley Cottrell
Kimberley Cottrell

Over 10 years digital marketing experience specialising in search engine optimization. I have helped countless business improve their organic visibility and reach that number one spot on Google through SEO strategies, and increase their ROI through highly targeted social media marketing.