It’s no secret that social media advertising is on the rise, and when done correctly, great marketing on social media can bring remarkable success to your business. Running Successful Facebook Ads is a marketing secret that every business owner wants to master.

However, for many businesses, social media marketing (SMM) is a daunting territory and with so much to consider, getting started seems like an impossible task. Facebook ads, along with SEO, are one of the best ways to get the word out about your company and reach new customers and clients online. When you think about it, Facebook is the most visited social media site in the world. Advertise on Facebook and you are advertising to more than a billion people.

In this article, we will review some of the essentials to get you started and help you run successful Facebook ads.

1. Decide on your Facebook campaign goal

Before you begin to create your ad campaign, you first need to decide what your goal is. It’s important to establish this goal so you can select the correct objective for your campaign. Facebook now offers 6 different simplified objectives at the campaign level and choosing the right one is vital to running successful Facebook ads. The objective you chose will differ depending on the stage you are at with your business and your Facebook ad goal.

Campaign Objectives are broken down into the following 6 marketing objectives, –

Awareness Objective: This objectives is best for generating interest in your product or service. These ads will be shown to people who are most likely to remember them.

Traffic Objective: This objective is best for if you want to send someone to a destination such as your website or a campaign landing page.

Engagement Objective: This objective is best for increasing engagment around your ads such as increasing the length of video watches or to receive more messages.

Leads Objective: This objective is optimized to get more leads for your business. These objectives allows businesses to create campaigns to find potential customers for their products or services. Businesses can use these campaigns to gather information from new leads and help them move through the buying process.

App promotions Objective: This objective is useful if you have an ap you want new potential customers to download.

Sales Objective: This objective is optimized to find those people who are most likely to buy your product or service.

2. Define your target audience

Targeting-for-Facebook-ad-successFor any business to be successful in marketing, it’s important to understand who its target audience is. Your target audience is the specific group of people who are most likely to want your business service or product. Getting this element right is crucial for running Successful Facebook Ads

The target audience may be defined by location, age, gender, income, interests or a range of other factors. Knowing who your target audience is will help you create more effective marketing campaigns. It will also help you save money by ensuring that your ad campaigns are reaching the people who are most likely to be interested in what you’re selling. So take some time to think about who your target audience is and how you can best reach them. It will pay off in the long run.

3. Know what language resonates with your target audience

Target audiences for Facebook ads

A key part of any marketing strategy is identifying your target audience. Once you know whom you’re trying to reach, you can begin to craft messages that will resonate with them. To do this effectively, it’s important to create detailed personas for your target customers. Know what language resonates with your target audience – use different ad copy and images for different audiences. What are their demographics? What are their interests? What motivates them?

By understanding these details, you can start to use language that mirrors theirs and speak to their specific wants and needs. In addition, you can also use descriptive words that will capture their attention and inspire them to take action.

By taking the time to understand your target audience, you can dramatically improve your chances of reaching them with your marketing message.

4. Use eye-catching ad creatives

Facebook ad creativesIn a sea of ads, how do you make yours stand out? It starts with understanding what makes people stop and take notice. Think about when you are scrolling through your Facebook feed and certain ads grab your attention. The ads are so good that you stopped scrolling and HAD to click on them. Chances are, the ad was visually appealing, had a clear call-to-action, and was relevant to your interests. This is exactly what you want people to do when they see your brand’s Facebook ads.

To create an ad that stops people in their tracks, start by ensuring that it is visually appealing. Use high-quality images or videos that are vibrant and eye-catching.

Secondly, make sure that your ad has a clear call-to-action. Tell people exactly what you want them to do, whether it’s clicking on your ad or visiting your website.

Lastly, ensure that your ad is relevant to your target audience. The more targeted your ad is, the more likely people will be to engage with it. By following these simple tips, you can create an ad that is sure to grab attention and get results.

5. Use clear actionable CTA’s in your Facebook adsEffective CTA's

A call to action is a key element of any successful marketing campaign. By encouraging visitors to take a specific action, such as making a purchase or downloading a file, you can increase your conversion rates and achieve your marketing goals.

There are several ways to create an effective call to action, but there are a few key elements that should always be included. First, your CTA should be clear and concise. It should be easy to understand what you want the reader to do, and there should be no confusion about what will happen when they take action.

Second, your CTA should be visually distinct from the rest of your content. Use colours, fonts, and other design elements to make it stand out and grab attention. By following these simple tips, you can create an effective call to action that will help improve your marketing results.

6. Facebook allows you to utilise a/b testing

Facebook ad split testing

A/B testing is an essential tool for any advertiser looking to improve their campaigns. By testing different variables, such as ad creative, audience targeting, or placement, advertisers can find the combination that works best for their target audience and budget.

A/B testing allows you to divide your budget equally between each version of your variable, so you can accurately measure which one performs better. Ultimately, A/B testing can help you improve future campaigns and get better results for your business.

7. Make use of Facebook pixel

Facebook Pixel

The Facebook Pixel is an essential tool for anyone running Facebook ad campaigns. By installing the code on your website, you can track a variety of events and use that data to create more effective ads. For example, you can use the Pixel to track pageviews, time on page, scroll depth, add to cart, and purchase events. This data can then be used to create retargeting campaigns that target people who have taken a desired action or visited a specific page on your site.

Additionally, the Facebook Pixel can be used to create custom audiences for your ads based on the actions people take on your website. Ultimately, the Facebook Pixel helps you to get more value out of your ad spend by making it easier to track and optimize your campaigns.

8. Optimized Landing pages

Landing pages for Facebook ads

A Facebook ad is nothing without a Facebook landing page. You need to attract people to click on your message, but at the same time, you’ll need to keep them interested once they do it. There are many tools available to build great landing pages but I reccomend OptimizePress who have a great range of landing page templates to choose from.

Picture it: You’re scrolling through your feed when you see a post from your favourite online store. The product they’re selling is something you’ve been wanting for a while, so you click on the link to check it out. But when you get to the page, you’re met with a tiny, blurry image and a few lines of uninspiring text. You click back to your feed and keep scrolling. This is an all-too-common scenario for many eCommerce businesses.

If you want customers to buy from you, it’s essential that you put some care into choosing the perfect image and crafting compelling copy. This doesn’t have to be a complicated or time-consuming process, but it can make a big difference in your conversion rate. So next time you’re preparing to launch a new product takes some extra time to create an eye-catching image and write some persuasive copy – your bottom line will thank you for it.

Need more help getting started?

Facebook ads are one of the most effective ways to reach out to potential customers on the world’s largest social media platform. However, with over two billion active users, competition for attention is fierce. That’s why it’s important to follow best practices when creating and optimizing your Facebook ads, especially with recent changes to IOS tracking.

Acquirely are here to help with your social media marketing strategy and can take care of everything from ad creation to reporting. Wether it’s creating brand awareness, driving traffic to your website, or encouraging people to become a lead or make a purchase, Acquirely have the skills to get you the results you desire. Reach out to our team today to get started.

Kimberley Cottrell
Kimberley Cottrell

Over 10 years digital marketing experience specialising in search engine optimization. I have helped countless business improve their organic visibility and reach that number one spot on Google through SEO strategies, and increase their ROI through highly targeted social media marketing.